The Sony Xperia Z is a recently released flagship smartphone which features an impressive 13 megapixel camera. Sony is known for including cameras with high megapixel counts on its flagship devices, with last year’s Xperia T and Xperia S being notable examples. Cramming awesome cameras in handsets is a wise move by the Japanese manufacturer, because when people buy mobile phones one of the main considerations is how good the lens is. This got us thinking, if this smartphone has such a good snapper, could you replace your digital camera with the Xperia Z? Snapper performance The 13 megapixel camera ... Read More »

In 1984, Richard Saul Wurman founded TED (Technology, Entertainment, Design), a one-off event on technology and design held in California. In no way could Wurman anticipate that TED would become a global phenomenon. Today, millions of people log on to TED.com to watch acclaimed speeches on technology, design, science, culture, and global issues. In particular, TED talks are known for featuring speakers who discuss ‘ideas worth spreading’ in profound yet innovative and engaging ways. Here are eight TED talks you must watch. 1. Jimmy Wales on the birth of Wikipedia (2005) In this TED talk, Wikipedia founder Jimmy Wales describes how ... Read More »

Maintaining the call and campaign quality is an important aspect of the call centers. For this, many of the contact centers prefer to use the PSAP (Public Safety Answering Point) for better standardization in communication protocols and procedures. PSAP Quality Assurance is not expensive or painful, even though you will come across agencies that still perceive financial and staffing constraints as the delaying factors. Fusion too has been using the PSAP for better management and has reaped superior ROI. Let us see, which 4 aspects make PSAP so popular. Standardization of PSAP Prompt communication and information gathering is the first step ... Read More »

Pass by many desks in the office, laptops at cafes, and netbooks at the park and you will find the tab with Facebook on it. We’re all on it as we keep up with friends and family who post pictures of their fun weekends and vacations, funny status updates, quotes, and thoughts. This social network sensation has taken over our communication style. Businesses have jumped in to the social network and taken advantage of hearing directly from the consumer. This trend has not always been the way that it has been. Remember the days where the communication was one sided? ... Read More »

With the amount of people using mobile search increasing year on year, optimizing a website for local search is becoming more of a necessity to remain competitive in the online space. When you consider that 9 out of 10 mobile search users have taken action as a result of a mobile search query (source: searchengineland.com) it becomes apparent that failure to implement a local SEO strategy could be losing you potential business. There are similarities and differences between optimizing a site for a global and local audience. Keywords are important regardless, although in a local campaign, one would include terms with geographical location in, ... Read More »